Elizabeth Bird
Title: Chair and Professor Department of Anthropology
Specialty: Media and popular culture, with special emphasis on audience response and the role of the media in everyday culture. Folklore, visual anthropology and cultural studies. Current projects include further work on the representation of American Indians in popular culture, and ethnographic studies of new technologies and their impact on everyday life.
Contact Information:
USF Anthropology
4202 E. Fowler, SOC 107
Tampa, Fl 33620
Phone: 813-974-0802
E-mail this USF Collaborative Partner
Details:
Education: Ph.D.: University of Strathclyde, U.K., 1980. RECENT PUBLICATIONS: Books: Bird, S.E. (2003) The Audience in Everyday Life: Living in a Media World. New York: Routledge. Winner of 2004 Best Book Award, International Communication Association. Bird, S. E, ed. (1996). Dressing in Feathers: The Construction of the Indian in American Popular Culture. Boulder, CO: Westview Press/Harper Collins. Bird, S.E. (1992). For Enquiring Minds: A Cultural Study of Supermarket Tabloids. Knoxville: University of Tennessee Press. Journal Articles and Book Chapters: Bird, S.E. (2002). It Makes Sense to Us: Cultural Identity in Local Legends of Place. Journal of Contemporary Ethnography,31: 5, 519-547. Bird. S.E. and J.Jorgenson (2002). Extending the school day: Gender, class and the Incorporation of technology in everyday Life." In M.Consalvo and S. Paasonen (eds), Women and Everyday Uses of the Internet: Agency and Identity. New York: Peter Lang, 255-74.. Bird, S.E. (2002). Taking it Personally: Supermarket Tabloids after September 11. In B. Zelizer and S. Allen (eds). Journalism after September 11. London: Routledge: 141-159. Bird, S.E. and Barber, J. (2002). Constructing a Virtual Ethnography. In Michael Angrosino, ed. Doing Cultural Anthropology: Projects for Ethnographic Data Collection. Prospect Heights, IL: Waveland Press, 129-138. Bird, S.E. and Stamps, S.D. (2001). Engagement in the Metropolitan Research University: The University of South Florida Creates its Identity. Metropolitan Universities, 12:3, 51-62. Bird, S.E. (2001). "Indians are like that:" Negotiating identity in a Media World. In Karen Ross and Peter Playdon, eds. Black Marks: Minority Ethnic Audiences and Media. Aldershot, England: Ashgate, 105-122. Bird, S.E. (2001). Savage Desires: The Gendered Construction of the American Indian in Popular Media. In Carter Jones Meyer and Diana Royer, eds. Selling the Indian: Commercializing & Appropriating American Indian Cultures, University of Arizona Press. Bird, S.E. (2000). Audience Demands in a Murderous Market: Tabloidisation in U.S. Television News. In Colin Sparks & John Tulloch, eds. Tabloid Tales. New York: Rowman & Littlefield. Bird, S.E. (2000). Facing the Distracted Audience: Journalism and Cultural Context. Journalism: Theory, Practice and Criticism, 1:1, 29-33. Bird, S.E. (1999). Chatting on Cynthia's Porch: Building Community in an Internet Fan Culture. Southern Communication Journal, 65:1, 49-65. Bird, S.E. (1999). Gendered Representation of American Indians in Popular Media. Journal of Communication,49:3, 61-83. Bird, S.E. (1999). Growing up Pink or Blue: Using Children's Television Commercials to Analyze Gender Enculturation. In Patricia Rice and David McCurdy eds. Strategies in Teaching Anthropology, Prentice-Hall, 145-148. Bird, S.E. (1998). News We Can Use: An Audience Perspective on the Tabloidisation of News in the United States. Javnost: Journal of the European Institute for Communication and Culture, V:3, 33-50. Bird, S.E. (1998). Tales of Difference: Representations of American Indian Women in Popular Film and Television. In Marion Myers, ed., Mediated Women: Representations in Popular Culture,on Press, 91-109. Bird, S.E. (1997). What a Story! Understanding the Audience for Scandal. In James Lull and Steve Hinerman, ed., Media Scandals: Private Desire in the Popular Culture Marketplace, Polity Press (Cambridge, UK.), pp. 99-121. Bird, S.E. & R.W. Dardenne (1997). Myth, Chronicle and Story: Exploring the Narrative Qualities of News. Social Meanings of News: A Text Reader, (ed. Dan Berkowitz: Sage Publications), 333-350.. Bird, S. E. (1996). CJ's revenge: Media, Folklore, and the World of AIDS. Critical Studies in Mass Communication, 13, 1-15. Bird, S.E. (1995). Understanding the Ethnographic Encounter: The Need for Flexibility in Feminist Reception Studies. Women and Language, 28 (2), 24-27.. Bird, S.E. (1994). It's the Talking that's Important: Pregnancy Folklore as Women's Discourse. Women's Studies in Communication, 17 (2), 45-68. Bird, S.E. (1994). Is that Me, Baby? Image, Authenticity, and the Career of Bruce Springsteen. American Studies, 35 (2), 39-58. Bird, S.E. (1994). Playing with Fear: Interpreting the Adolescent Legend Trip. Western Folklore, 53: 191-209. Bird, S.E. (1992). Travels in Nowhere Land: Ethnography and the "Impossible Audience." Critical Studies in Mass Communication, 9 (3), 250-260.

